What is in a name? I have been thinking since I read yet another great post by Handmaiden about branding your product - That everything you do should all be in line with who you want to be. It is a really great read. It made me think how often in life we label, people, situations, etc. I said to Caleb when he didn't want to say hello to someone, "Are you feeling shy?". Now he says all the time, "I am shy, I can't do it". Labelling with Asperger's autism is a really powerful thing, but I think it applies to everyone, one way or another. By the same token, he says to me when we are playing "Goog Job Mummy, Thank you." and I put my hair up with a "You look beautiful" reply. This meant that these positive ones were also leaving a mark on his slate. Now on I am aiming to choose my words carefully to make sure my labels are the ones I want people to hear.